No Greater Time is a collaborative music project created by a group of Trinidad and Tobago’s most celebrated musicians, alongside Together WI. The song features over 35 artists ranging from calypso legends David Rudder and Tambu, to the inimitable Ella Andall, to our contemporary soca stars Kees and Destra, and our youngest soca and calypso monarchs, Voice and Aaron Duncan. Inspired by the 1986 calypso classic, “Now Is The Time”, the Trinbagonian response to “We Are the World”, #NoGreaterTime will use music to both deliver a necessary message and to unite people across the country. The aim of this project is to rally our citizens to collectively create a more peaceful, prosperous and unified Trinbagonian society.
“An opportunity to put something good out there.” —Darryl Gervais
How did it start?
In November 2016, it started as a conversation about wanting to do something positive for our society. Within a short space of time, Kees Dieffenthaller, Muhammad Muwakil, Lou Lyons, Anya Ayoung Chee, Darryl Gervais, Neel Dwala, and Keron Thompson (Sheriff) got together and the project began. Referencing the 80’s and songs like “Now Is The Time”, “Ring The Bell”, and “Watch Out My Children” and what they did for society in their times, these artists decided to come together to collectively create positive content with the aim of using culture as a positive tool for planting seeds of change and positivity in today’s society.
“We were all feeling like something changed, and something needed to be said, so we started to speak…” —Kees Dieffenthaller
It was a collaborative writing process between Kees Dieffenthaller, Muhammad Muwakil, Lou Lyons and Darryl Gervais. The music was composed by Neel Dwala from London and co-produced with Keron Thompson (Sheriff). Lamar Beebo Pollard is the recording engineer who took on the idea of the song and helped make recording the song a reality, from booking NAPA, to organising how all the artistes got together, to booking equipment. The majority of the song was recorded at the National Academy of Performing Arts (NAPA), Port of Spain over two days and featured over 30 artistes and 2 choirs. The song also features a distinct blend of genres of music including gospel, soca, reggae, and chutney. It is important for Trinbagonians to understand the uniqueness of this place and the people who reside here.
“It is important for artists to come together and reflect their times, and even more so, give answers to some of the problems of their times.” —Muhammad Muwakil
Having started as a collaborative music project, #NoGreaterTime has quickly morphed into a purposeful and important step in creating a cultural shift. Together WI got involved to help spread the primary objective of this project: to evoke in the citizenry a desire to take action, whether small or large, to create a more sustainable climate of togetherness and camaraderie, and to acknowledge our individual and collective responsibility in our nation’s future. By engaging the public through interactive social media campaigns and other innovative efforts such as social enterprise programs, we hope to inspire people to take small steps in their daily lives to perform country-building activities.
The song's music video was directed by Oliver Milne and released on Friday September 22nd, on TV6. To view the video go to Facebook.com/TogetherWI. As part of his vision for this project, we invited the public to send in videos showing people contributing positively to their community, doing something kind for a stranger, or simply sharing a joyful moment with their friends. We wish to thank everyone who submitted content be featured in the music video.
There is no greater time to be invested in a better future for our country. With an increase in cultural instability and a rise in criminal activity in Trinidad and Tobago, it has become necessary to develop strategies that trigger a feeling of urgency towards civic responsibility. The #NoGreaterTime campaign aims to ignite this in the collective conscience of the Trinbagonian people, with the hope of inspiring people to recognize that now is the time to get involved and to talk action.
“The purpose is to create, spark conversation!” —Kees Dieffenthaller
“As the only non-Trini involved, I'm in a unique position - this song is an opportunity for me to give back. The core of its message, togetherness and love is something I strongly believe in.” —Neel Dwala